Human Movement produces the coveted Subaru Winterfest Tour, a 14-stop lifestyle tour visiting the best mountains across the country. Visitors can demo the latest equipment from Nordica and LibTech, grab some great giveaways and hot chocolate, support their mountains local Adaptive Sports Chapter, participate in new activities like the Subaru scavenger hunt or take a group photo in the giant Subaru Adirondack chair. In collaboration with Subaru, HMM designs this tour to reach brand marketing goals, integrate Love Promise values, improve efficiencies, create new & fresh activities and engagements, drive the VIP Subaru experience, contribute to marketing reach via POWDR resorts and add Zone and Retailer value.
Activating both a West Coast and East Coast kit simultaneously from January 16-April 3, Human Movement manages all aspects of the tour including concept, build, production, transportation, logistics and partner relations (Resorts, Love Promise charities, Norica, Libtech, Spy, Flylow and Showmax).
Look for a completely redesign and rebuild of Subaru Winterfest 2017 coming soon!